Quality and care.
Success factors in live communication
In today’s digital world, live video streaming is playing an increasingly important role for companies. Whether for product presentations, customer service or internal communication, live streams offer a unique opportunity to engage with audiences in real time and build a strong connection.
In our experience, as specialists in live communication, the success of a live stream depends heavily on the quality of the production. A jerky image, poor sound quality or inadequate preparation of processes can quickly have a negative impact on the perception of the company.
Companies should carefully consider what investments are necessary to produce high-quality streams that achieve the desired effect.
In the following, we at STREAMLAB GmbH would like to illustrate the importance of correct workflows and focus on details with easy to grasp comparisons.
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Dynamic vision mixing.
Combining variety and information content
By combining different camera perspectives, with a targeted focus on content and the parallel presentation of camera feed and slides, companies can capture the audience’s attention and communicate their messages effectively. The golden standard for STREAMLAB events.
Different perspectives /multi-camera production
Switching between camera perspectives leads to a varied experience.
Focus on content /conscious visual guidance
Dynamic image mixing makes it possible to, focus on important content.
Parallel presentation /side-by-side/split/layouts
explain complex issues clearly with the help of gestures
layout without background
layout with personalized background
Split with enlarged camera feed
Double Picture-in-Picture for dialogue
Virtual background.
Green screen or teams?
Two common methods are green screen/chroma keying and the integrated function in Microsoft Teams. The investment and set-up costs for a green screen pay off in a realistic and high-quality presentation.
Incorrect keying
However, the possibility of unpleasant visual effects cannot be ruled out here either.
A common problem:
Green discoloration: visible on edges, hair and other fine details of the motif
Loss of detail: especially in areas with fine structures such as hair or clothing.
These errors can be avoided by:
Uniform lighting reduces shadows on the face and on the green screen
Correct settings in the keying software
Correct positioning of speakers. Position far enough away from the green screen.
Both replacement methods in direct comparison (identical signal as basis)
Very good key on the left – strong green spill on the right (untreated)
Thanks to STREAMLAB GmbH‘s many years of experience, we can demonstrate how important high-quality video and sound technology is for audience retention.
Integration of remote speakers.
Clean camera feed without UI
Leaving UI elements such as the Windows taskbar or the software used is avoidable and should therefore be removed from the camera image. This ensures that participants are presented in the best possible way and there are no distracting factors in the image.
Clean view of the camera image
Due to the omission of the UI, nothing distracts from the speaker and the focus is completely on the face and body language.
Professional appearance
The presentation looks tidy and professional as distracting elements such as menu bars and toolbars are hidden.
At STREAMLAB, we take special care to ensure that we can use as much of the original camera image from the remote speaker as possible.
Directly filmed screen with user interface
Correctly assembled camera image of a remote speaker
Embedding of videos.
Arouse emotions, don’t let them fizzle out
Videos enrich live events in a variety of ways and at the same time provide more variety and engagement for the audience. Plan the integration of videos carefully into your concept and choose formats and content that suit the theme and target group of your event.
PowerPoint is a popular tool here. However, the limits should be known in order to make a decision.
Independent control: Video playback is precisely controlled with a media player. No wild clicking or loading of the video.
System load: In the worst case, this can lead to stuttering or even a crash of PowerPoint.
UI in the image: Components such as the toolbar in PowerPoint and the video timeline interfere with the effect of the video.
Lighting speakers and the stage correctly.
At live events, lighting plays a crucial role in creating the atmosphere and directing the focus onto the action.
The negative effect on perception caused by a lack of or incorrect lighting should not be underestimated.
Shadows on the face: Unfavorable lighting positions create unnatural shadows on the face
Light that is too cold or too warm:The wrong color temperature can give speakers the wrong effect.
Dark environment / white only: A dark or monotonous white environment counteracts the character of the live event. Color support works wonders for the camera image.
Music to one’s ears.
The choice of the right microphone depends on the application, environmental conditions and personal preferences.
Lapel microphones (lavalier): Small, inconspicuous microphones on the lapel with high freedom of movement. Susceptible to feedback. (perfect for recordings without amplification in the room)
Headset microphones: The microphone boom goes over both ears. The speech intelligibility is best here, but the headband takes some getting used to and can be seen prominently in the camera image. (best suited for live events)
On-camera microphones: Einerseits eine einfache Lösung, führen aber aufgrund der großen Entfernung zu Klangverlusten und schlechter Audioqualität.(especially a lot of reverb)
When used correctly, effects such as distorted sound, feedback and pickup of background noise are minimized.
However, the best microphone cannot make up for a bad environment. Reverberant rooms should generally be avoided.